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Social Media in B2B: What Works and What Doesn't
Thursday, November 12, 2009 from 6:00 PM - 8:30 PM (ET)
Burlington, MA
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Event Details
Social Media is crappy for B2B marketing - or is it? Is anything working? What should you say when the management team asks you about your social media strategy? Join us on Thursday, November 12th to hear a distinguished panel of marketing executives discuss the success and challenges of adopting social networking tools for B2B markets.
Our panelists will explore the real intersection of Social Media and B2B marketing. Hear what is working and why. Go beyond the catchy headlines and understand what really works (and why). Also get a perspective of its impact on 2010 marketing plans (and beyond).
Our Social Networking panelists include:
- Christine Perkett, Perkett PR (moderator)
- Ben Boardman, Senior Account Manager, Marketwire
- John Burnham, VP Corporate Marketing, Q1Labs
- Carter Holland, VP of Marketing, Avid
- John Stevens, Director, Corporate Content & Communications, Litle & Co.
Appetizers and drinks will be available.
The event will be hosted at the Burlington Marriott starting at 6:30 pm. We will be sharing new information about our Virtual MasterClass Certification Webinar Series. For more information, visit http://www.thebmaboston.com.
Meeting Schedule:
6:00 - 6:45 pm Registration, networking
6:45 - 8:00 pm Panel presentation
8:15 Adjourn
What to Bring: Business cards, Networking Hat, Thirst
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BMA Boston Chapter
The
Business Marketing Association (BMA) of Boston is the area's premier
association for B2B focused marketing professionals. As the local chapter
of the International Business Marketing Association, we are the professional
growth and networking organization for business-to-business marketing
professionals who want to stay on top of the game. The BMA is a worldwide organization
with over 3000 members and provides today's marketers with broad information
and educational resources, in addition to networking opportunities through
local chapters, conferences and seminars. To learn more about the BMA Boston
visit our website at www.thebmaboston.com.
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